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Consulting goals and objectives?

Consulting is a B2B (business for business) service that provides expert advice on certain aspects of doing business.

consulting is the process of advising individual entrepreneurs and company employees (usually the management) on legal, managerial, financial, human resources, investment and other issues.

Consulting services can be useful for both start-up entrepreneurs and medium-sized or large companies. As their business grows, they have to face various difficulties in certain aspects of their business activities. For example, these can be any specific issues (hiring and managing personnel, taxation, financial consulting, etc.), as well as assistance directly in business processes: development prospects, market analytics, attracting investments, etc.

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A more prudent and reasonable choice would be to seek expert advice on the issues at hand. The purpose of consulting is to optimize business processes, solve development problems and improve the company’s performance indicators: liquidity, profitability, profitability, market value, etc.

As for its tasks, they may include the following:

Development of a business plan
Development of a marketing strategy;
Assistance in preparing a competent company positioning;
Analysis of the market, niche, competitors, target audience, product, etc;
Optimization of current business processes;
Optimization of sales, marketing, human resources, etc;
Organizing and conducting training seminars and workshops for staff;
Preparation of a financial plan;
Cost reduction and much more.
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